Just when we thought climate change should only remain a threat, it is now turning into a reality. It does not matter if the initiative is big or small; every single one counts. And so, for this time, one of the world’s most popular mobile games has stepped forward and risen to the challenge. PUBG MOBILE has launched a new “Play for Green” initiative, challenging millions of players around the globe to take positive climate action. This is part of the Green Game Jam initiative launched by the Playing for the Planet Alliance and supported by the United Nations Environment Programme. What does this mean for you as a PUBG MOBILE fan? Let’s dive right in.

The Green Game Jam: A synergy of gaming and sustainability

This is the Green Game Jam, wherein various environmental issues call for action with the industry in unison through games. This year, PUBG MOBILE joined the cause: An internationally big mobile game group, their target is to tap power from the massive player base and channel them to take real-world environmental action through gaming. With over 750 million downloads, PUBG MOBILE has a massive audience-and that’s the kind of reach the planet needs.

The fact that PUBG MOBILE merges environmental challenges, themed maps, and in-game items makes it present environmental values to think about the environment while gaming. Not just a passive experience, but one where every player can contribute to global change.

What’s in It for You?

In case you had a hunch, this is actually not another game mode. PUBG MOBILE’s Play for Green comprises in-game features and events especially crafted for climate action. Now, the recognizable map Erangel will get a green touch while challenges of planting virtual trees, cleaning polluted areas, and protecting greens from the destruction and demolition hands. These will pave their way for exclusive rewards and items.

For the desire to do much more, game-life action ideas are served in real life that players can adapt – a tree for planting, a carbon footprint to reduce, or an eco-friendly initiative to promote. It’s about using your passion for gaming for real-world difference.

Read more about PUBG MOBILE’s new environmental initiatives here.

UNEP’s Role in the Campaign

It will have strong grounds through partnerships with the United Nations Environment Programme. UNEP focuses on advancing environmental sustainability and tackling crucial global environmental issues. Now, PUBG MOBILE will further enable them to illuminate players on the urgency of taking action for climate and reassure them that everything being done today shall have a good impact later.

This is not the first time UNEP has partnered with the gaming sector. As part of its Playing for the Planet initiative, they have collaborated with many other giant games movers to make a huge global movement in fighting environmental concerns, such as deforestation, pollution, and climate change.

Why Do You Care?

In the midst of climate disaster, which continues to become more frequent day after day-wildfires, floods, and droughts affecting millions around the world-it feels like fighting against many powerful forces. However, PUBG MOBILE’s Play for Green invites you to be part of the solution. Engaging in challenges through the game will result in raising awareness and prompting action for a more sustainable planet.

Join the movement today

Well, if you’re a PUBG MOBILE gamer, then these might be updates that you must have felt within your game. But it is more than this-update-it’s an opportunity. By playing and participating, you are not only playing one of the world’s best battle royale games; you’re also making a difference to the environment.

Kick things off by heading to PUBG MOBILE and exploring the latest suite of Play for Green challenges. With every game played and challenge completed, we are that much closer to a greener world.

More climate actions from UNEP and the gaming industry available here.

What’s in the Future for the Gaming Industry?

It is not just high-end graphics and immersive storylines that make up the future of gaming. It’s also a question of creating a platform that can influence the world around us. Just as we saw with PUBG MOBILE’s Play for Green, the gaming industry has a unique opportunity to drive social and environmental change. Other gaming companies are already racing ahead in their eco-friendly campaigns, engaging the players meaningfully. Hope of such efforts and initiatives will usher in a new generation of climate warriors, all armed with the power of play.

To keep abreast of all the groundbreaking innovations in gaming and sustainability, stay tuned to our blog and keep an eye out for similar initiatives in the future.

Clearly, entertainment can be a force for good in this dynamic era of gaming. PUBG MOBILE’s Play for Green seeks more than the indulgence of mere fun and games; it seeks to shape a better future – match after match.